![]() ![]() ”The URLgenius Smart Banner implementation was incredibly easy. Easily preview banners by scanning a QR code.Ability to disable banner display by platform or device.Support for all browser and device combinations.Routing to iOS and Android apps from same banner.Cloud-based enterprise serving approach no SDK.Marketers should ensure their Smart App Banners include the following features: URLgenius solves for common smart banner challenges without the need for costly custom development and maintenance. Smart banners like URLgenius do not require an SDK and use a cloud-based approach to deep linking. The technology behind smart app banners is called mobile app deep linking which typically requires development resources and the implementation of a Software Development Kit or SDK. Smart App Banners for Mobile Websites Smart App Banners for iOS and Android This capability is important when testing campaign and conversion strategies as mobile apps iOS and Android mature. In addition, marketers should also have ability to design and customize smart banners without engaging technical resources. Smart banners that deep link beyond the home page have become a key requirement for maximizing engagement. At that point, they need to navigate to the same page in the app which can often be frustrating or impossible. Some companies allocate resources to build custom solutions.įor most smart banners, if the consumer lands on a web page deep in the site and then clicks on the banner to open the same page inthe app, they will arrive at the home page instead. Apple Smart Banners for example, only support Safari and cannot be displayed in other browsers such as browser apps or embedded browsers like those found in Facebook and Twitter. ![]() ![]() Smart App Banners for Mobile Websites Mobile App Smart Banners for iOS and Android: Roadblocks and RequirementsĪ key challenge with mobile app banners for websites is the resources needed to build solutions both iOS and Android. Mobile website banners can be an effective tool for increasing awareness, engagement and app downloads and yet many advertisers don’t use them for technical reasons or because they do not have the resources required to implement and maintain banners for iOS and Android. Converting Mobile Website Users to App UsersĬonverting mobile website visitors into frequent app shoppers is important because app shoppers are known to engage more and spend more. ![]()
0 Comments
Leave a Reply. |
Details
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |